Blog
Guides for owners, not marketers.
Things you can check yourself this week. Short, specific, and free. I add a post when I have something worth saying.
All posts
How to check your own Google listing in 10 minutes
The seven things I look at first, in the order I look at them. Hours, phone, category, services, photos, reviews, and the one line most owners skip.
AI search in plain words, and what it means for a local shop
What ChatGPT and Google's AI answers actually read before they name a business, and the five things that put you in the answer.
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